Altar/ation is a new concept in bridal design. Our mission is simple. Save unwanted gowns from being tossed in landfills and transform them into more covetable versions of their former selves.
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Did you know that the fashion industry is responsible for 1,715 million tonnes of CO2 emissions? It consumes more energy than the aviation and shipping industry combined. With most fashion houses creating biannual collections, and some chains releasing up to 24 collections per year, the public is beginning to regard clothing as nearly disposable. Speaking of disposable, the bridal industry is maybe the worst offender of all, promoting the sale of one time wear garments. In terms of cost, use, and storage, wedding gowns can have the biggest impact of waste on the environment.
According to Waste and Resources Action Programme (WRAP) uk households sent 300,000 tonnes of clothing to landfill in 2016.
There has been a rise in eco friendly fashion with consumer awareness at an alltime high. Many brands are doing their part to promote sustainability. The use of deadstock fabrics, and the zero waste cutting methods have been implemened into the production of several brands. Although, this is an improvement, the least wasteful form of sustainable design is upcycling.